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  Free the Billboards, Portland, 2012   The project used  Viewmasters  as a medium to dialogue with the public about the visual space currently used for advertising in Portland.   Community members were invited to reimagine billboard space and asked what they would rather see on walls in their neighborhoods.  Responses ranged from poetry to murals to vertical gardens.  The responses were collected and photoshopped in over images of local billboards, and then compiled into custom Viewmaster slides.  Two Viewmaster stands were installed across from billboards, so that pedestrians passing by could peer in to glimpse an alternate reality-- a series of options of what the wall in front of them would look like if it wasn't an advertisement.       The interactive Viewmaster stands were a collaboration between Nina Montenegro and Gustav Sculptor.  This project was generously funded by a grant from  Awesome Portland .  Photos of the project by Alex Milan Tracy.

Free the Billboards, Portland, 2012

The project used Viewmasters as a medium to dialogue with the public about the visual space currently used for advertising in Portland.   Community members were invited to reimagine billboard space and asked what they would rather see on walls in their neighborhoods.  Responses ranged from poetry to murals to vertical gardens.  The responses were collected and photoshopped in over images of local billboards, and then compiled into custom Viewmaster slides.  Two Viewmaster stands were installed across from billboards, so that pedestrians passing by could peer in to glimpse an alternate reality-- a series of options of what the wall in front of them would look like if it wasn't an advertisement.     

The interactive Viewmaster stands were a collaboration between Nina Montenegro and Gustav Sculptor.  This project was generously funded by a grant from Awesome Portland.  Photos of the project by Alex Milan Tracy.

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FREE THE BILLBOARDS

What if I Was

Free the Billboards, Portland, 2012

The project used Viewmasters as a medium to dialogue with the public about the visual space currently used for advertising in Portland.   Community members were invited to reimagine billboard space and asked what they would rather see on walls in their neighborhoods.  Responses ranged from poetry to murals to vertical gardens.  The responses were collected and photoshopped in over images of local billboards, and then compiled into custom Viewmaster slides.  Two Viewmaster stands were installed across from billboards, so that pedestrians passing by could peer in to glimpse an alternate reality-- a series of options of what the wall in front of them would look like if it wasn't an advertisement.     

The interactive Viewmaster stands were a collaboration between Nina Montenegro and Gustav Sculptor.  This project was generously funded by a grant from Awesome Portland.  Photos of the project by Alex Milan Tracy.

FREE THE BILLBOARDS

What if I Was

  Free the Billboards, Portland, 2012   The project used  Viewmasters  as a medium to dialogue with the public about the visual space currently used for advertising in Portland.   Community members were invited to reimagine billboard space and asked what they would rather see on walls in their neighborhoods.  Responses ranged from poetry to murals to vertical gardens.  The responses were collected and photoshopped in over images of local billboards, and then compiled into custom Viewmaster slides.  Two Viewmaster stands were installed across from billboards, so that pedestrians passing by could peer in to glimpse an alternate reality-- a series of options of what the wall in front of them would look like if it wasn't an advertisement.       The interactive Viewmaster stands were a collaboration between Nina Montenegro and Gustav Sculptor.  This project was generously funded by a grant from  Awesome Portland .  Photos of the project by Alex Milan Tracy.
85297cfadf6cc6a5-DSC_8875.JPG
c97bfaee6e4ecd4d-DSC_8934.JPG
037479cb3932fbec-DSC_1427.JPG
da82ebc5dcaca7b0-DSC_8908.JPG
b65c757277d14e80-DSC_9378.JPG
a8562a67d7558959-545313_10100227054872497_2070961620_n.jpg
09f69ec1f43da322-DSC_9363.JPG
79d8ea35507b0f35-DSC_8931.JPG
FREE THE BILLBOARDS
What if I Was